ACADEMY COURSE
4 July 2023, virtual course
STRATEGIC BUSINESS DEVELOPMENT PRINCIPLES
Ultimately the key of the success in the business is defined by clients. Whatever expertise might be delivered, cannot compensate for the lack of paying clients in assuring the sustainability of your business. A clients’ choice to work (or keep working) with you or not is significantly influenced by clear behavioural rules. In fact, this course helps knowing how to leverage clients and gives you a critical competitive edge in growing your business.
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Objectives
This training sprint aims at providing participants with a full understanding of client’s mindset, behaviours and expectations to attract new clients, better satisfy their needs and generate more business.


Who should attend
This full programme is designed for corporate, business and investment professionals with commercial duties.

Luca Signoretti
MBA - Executive Leadership Trainer & Coach University Professor in Leadership & Marketing